The Australian golf industry thrives on strong partnerships, long-term thinking and people who genuinely care about the game. The recent acquisition of Augusta Golf Cars by Berckmans Pty Ltd is one of those moments that reflects all three.

First and foremost, this transaction is an opportunity to acknowledge and thank the previous owners of Augusta Golf Cars for their outstanding leadership and stewardship of the business. Over many years, they built more than a distribution company - they built a trusted industry partner. Through changing market conditions, evolving technology and shifting customer expectations, Augusta remained consistent in its commitment to service, reliability and relationships. Their legacy is a business with strong foundations, loyal customers and an enviable reputation across golf clubs, resorts and commercial operators nationwide.

Berckmans Pty Ltd now takes custodianship of that legacy. Berckmans is a consortium of investors with broad business experience across manufacturing, distribution, services, hospitality and technology - but what truly unites the group is a shared love of golf and belief in the role that great equipment and great service play in growing the game.

Pictured: Augusta Golf Cars' new leadership team - left to right: Luke Roberts, Mitch Bowen and Brad Harrison

Leading the consortium is Luke Roberts, who steps into the role of Managing Director. Luke brings more than 15 years of deep industry experience, having worked across sales, operations and strategic development in the golf and leisure sector. He is widely respected for his commercial acumen, people-first leadership style and genuine passion for helping clubs and partners succeed. His appointment signals a clear intention: to build on what already works at Augusta, while investing thoughtfully in the future.

That future is anchored by an outstanding brand portfolio. Augusta Golf Cars is home to three highly regarded marques - E-Z-GO, Cushman, and Pace Technology - each serving a distinct and important role in the market. Together, they support a broad customer base spanning golf clubs, resorts, councils, commercial operators, industrial sites and an expanding consumer segment. Few businesses in the sector can match this breadth of application, from championship fairways to warehouses, campuses and lifestyle communities.

Just as important is Augusta’s dealer network, which underpins one of the strongest national footprints in the industry. This truly national presence gives customers consistent service, faster support and deep local knowledge wherever they operate - an advantage that no other business in the sector can match at the same scale. Berckmans and the new leadership team are deeply grateful to the dealer partners who make this possible, particularly those who have been part of the Augusta journey from almost the very beginning. Their loyalty, professionalism and commitment to customers remain a cornerstone of Augusta’s success.

Under Berckmans’ ownership, the focus will be on strengthening what customers already value most: responsive service, deep product knowledge and long-term partnership. At the same time, there will be renewed investment in systems, people and innovation to ensure Augusta continues to lead as expectations evolve around sustainability, fleet management and customer experience.

Change in ownership often brings uncertainty. In this case, it brings confidence. Confidence that the values established by the previous owners will endure. Confidence that experienced hands are now guiding the business forward. And confidence that Augusta Golf Cars will continue to play a vital role in supporting golf clubs and commercial partners across Australia.

With strong foundations, respected brands and a leadership team that truly understands the industry, the future for Augusta Golf Cars is bright.