Augusta Golf Cars - A Driving Force Behind PGA Legends
Written on the 2 November 2017
EVERY golf tour needs dedicated sponsors backing it to be a success, and for the E-Z-GO PGA Legends Tour, this is no exception.
Augusta Golf Cars is the national naming rights sponsor of the popular tour, which has again produced some world-class golf out of Australia's evergreen seniors in 2010, including illustrious names like Rodger Davis and Mike Harwood.
Currently in their third year of sponsoring the Legends Tour, Augusta Golf Cars are contracted to continue in 2011.
And as part of their sponsorship commitment they not only provide a sum of money to the tour, but also put up two E-Z-GO RXV Fleet vehicles as prizes.
South Australian veteran Garry Merrick is one player who can vouch for the new range from E-Z-GO, having been recently presented with a brand new cart for his efforts in securing the 2009 Legends Tour Player of the Year.
Merrick, now in his ninth year on the Tour, was presented with his top of the Range E-Z-GO RXV at Redland Bay Golf Club recently and said he had witnessed the event grow in stature and prestige in recent years.
"It means a lot to me and the tour to have a quality brand like E-Z-GO and Augusta Golf Cars sponsoring the event," Merrick said.
"The Prize pool is now $1.6m and with 48 events in 2010 I am away from home six months of the year."
The Player Of The Year award is decided by a point system points being earned for placings at all the events during the year, not on the players' earnings like the order of merit system.
E-Z-GO offers another cart as a hole-in-one prize on a designated hole at each tournament during the season. But over the last two years, no player has yet to manage the feat.
Augusta Golf Cars Sales Manager, Darren Woodrow said the decision to support the Legends Tour was an easy one for a brand that has enjoyed great success with the senior age bracket.
"Obviously the main reason we choose to sponsor the E-Z-GO PGA Legends Tour is for product exposure," Woodrow said. "The PGA Legends Tour allows us the opportunity nationally at all their pro-am events to display our products and speak directly to potential private buyers who are playing these events.
"We also find that the senior professionals are extremely good at representing sponsor products."
Coordinating the QLD Swing of the E-Z-GO Legends Tour, Broc Greenhalgh said there was definitely something unique about this particular tour that separated it from the rest.
"If you wanted to go and run on the field in an official match with Wally Lewis or Leigh Matthews, you wouldn't be able to. But in this great game you get to play with some of the greats of our game, all while they are still competing and that is something that no other sport can offer," Greenhalgh said.
The Tour will soon shift its focus on the two major senior titles the Fiducian Legends Australian PGA Senior Championship and the Handa Australian Senior Open to be played in November.
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